One of the services we provide at McLoone is support up front when designing product identification for your product. This blog article touches on some of the most important aspects of a nameplate design. Consider these and your product identification will be on track to distinguish your brand and differentiate your product in the market.
Identifiable
First and foremost, your nameplate needs to easily be identified with your brand. It should clearly reflect your product’s value. Think about color, shape, embossing, and size. For example, if your product is a heavy-duty piece of equipment, you want the nameplate to reflect durability.
Legible
No matter the size or the product, make sure people can read your nameplate. You might think that is common sense but is can be more difficult than it seems.
Simple
Stay away from a complex design, too many words, too many colors and graphics that don’t make sense. Some of the best nameplates use only one color against the metal background.
Unique
Will customers notice your nameplate? When they see it, you want them to think of the value your product brings. Be careful not to be too much like a competitor, causing confusion.
Adaptable
You often need a nameplate that works on a variety of products. This may be the same nameplate used on multiple products or a scalable design that translates to a family of nameplates reinforcing your brand.
How Can We Help?
All these aspects make up a good nameplate design. Be careful to consider all without sacrificing one for the other. If you’re looking for recommendations, we can help. Get a copy of the 5 Building Blocks for Metal Nameplate Design eBook to get started.
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