Can a Product Launch During a Pandemic? Yes!

One of the neat things about supplying brand-building nameplates and labels is seeing the progression of product development. It all starts as an idea, a what-if scenario. For many companies and products there are trade shows and big events to showcase new product lines or the next upgrade to a device. As consumers, we are used to seeing countdowns for when the next cell phone will be available, checking out the new model years for our vehicles, or even standing in line waiting for a special offer for a boxed-set item.

Enter 2020, hello COVID-19. This year has impacted consumer behavior, and as a result, companies are needing to evaluate how they interact and introduce products. According to an article by SyncPR published last month, companies looking to launch a product now have 3 things to keep in mind: the market, company and product. 

According to the article, Launching a new or upgraded product during a pandemic has challenges, but it can be done. Here's how:

1. Focus on the target market. This lends itself to knowing your customers and whether this is the right time to launch your product.

2. Build consumer trust. The article speaks to sensitivity marketing - the ability for companies to use mindful and sensitive messaging is key to building and retaining trust with their customer base.

3. Advertise so your product becomes a "must-have". Many people have needed to adjust spending habits and budgets. Advertising needs to speak to the audience in a way that shifts the consumer response from nice-to-have to must-have. Further insight into this can be found in this article from Mobile Growth Stack as well as making sure the messaging is helpful and customer-focused.

nameplates and labels promote product launches

Nameplates and Labels Promote Product Launches

This is all well and good for product owners, but how does this relate to nameplates and labels? Any product that is introduced to the market needs some way of showcasing a logo or company name. There are many options to accomplish this. It can be tempting to go with a transfer or pad printed graphic.

Focus on the overall objective and keep in mind that how your product looks in virtual formats matter. A nice looking nameplate or label can increase the perceived value of a product in the market, or it can reinforce the stability of that brand due to consistency in colors and logos. 

When all is said and done, a great deal of effort goes into product design and the launch into the market. A metal nameplate or plastic overlay can enhance your brand message, help make you stand out in the market and make a good first impression.

How Can We Help?

For over 65 years, McLoone has served commercial printers and nearly every industry, combining creativity and expertise to custom manufacture labels, nameplates and graphic overlays. We have the manpower and willingness to work with all of our customers to provide the best in durable product identification. What does your brand need? Let's take a look and see what solutions we can find to elevate your brand!

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Tags: Labels and Overlays, Nameplates