Sometimes the most creative part of branding a product ends up taking you in circles. It can be confusing to identify the right look for a nameplate. There are many options in material and decoration. A basic paper sticker or transfer decal may be sufficient for low-price or one-use products.
Metal nameplates take branding to the next level. Effective nameplates make your products look even better. The combination of your logo and brand colors sends a message that your company is unique. It reinforces the type of product you are placing on the market.
Here are some helpful tips and considerations along with options for enhancements to keep in mind as you design a nameplate that is in line with your branding goals.
Size and Shape for Metal Nameplates
The options in size and shape for nameplates are wide open and it is not necessary to feel trapped by standards. You can design an emblem to follow common shapes; or step out of the box by using the shape to draw attention, stand out from the crowd and enhance the product design. Size is just as flexible. Keep in mind what you need to display for graphics and text to make sure these are legible and clear.
Logo Placement on Nameplates
Take into consideration how bold your brand needs to be on the product as well as where it will be featured. Is there a recessed area that the nameplate will fit into? Or will it stand proud on its own? The way the text and graphics are placed onto a nameplate comes into play with its shape and size.
Similar to print or digital advertising, the space around the graphic and text matters for nameplate design. This white space helps to set the stage and give a platform to build for your brand to stand out. Be sure to allow adequate space to clearly promote your brand.
Don't Be Afraid of Color
Color should not be an area of concern for your product identification. Some are regulated by legislation or industry standards. An example of this is "safety orange" found on warning labels. The wrong color can mean improper operating of machinery or handling of material.
Color can also be used to give an indication of luxury or prestige. It can invoke an emotional response and impulse to pick your product instead of the next on the shelf. Most nameplates sync with the color scheme of the end product.
Incorporating color into your metal nameplate allows you opportunity to add interest to what otherwise might be an average looking part. A spot of color can draw attention to a logo or specific line of text. It can be a defining element that sets your product apart.
Enhancement Options for Metal Nameplates
A nameplate that grabs attention and stands out in the market can be a trigger for buyers in a retail setting. The product showing a durable nameplate that is still in place years after the purchase speaks to the longevity of a brand. Important safety or operating information need to be present even in the most harsh environments and exposure to the elements. Some options available to take a nice looking nameplate up a notch:
Embossed Graphics or Text -Embossing metal nameplates is a great way to add dimension and focus to the brand.
- Incorporate a Pattern or Background Finish - Patterns and finishes add interest to product branding. Options include technical metal finishes, attractive faux finishes as well as attention grabbing surface decoration with contrasting gloss levels or metallic inks.
Use a Border for Impact - Embossed borders on metal nameplates create visual and tactile dimension. A printed border can be a decorative element or used to separate specific areas such as serial numbers. Borders can be found on nameplates and labels features on products in any industry.
How Can We Help?
We are here to assist in options for great looking nameplates and labels that meet your branding goals. Color chips or pre-production prototypes may be provided to help review and make a decision. These options should be discussed with your Customer Care Representative and may require some investment.
5 Artwork Requirements for Effective Nameplate and Label Design
3 Ways to Dress Up Metal Nameplates
Permanent Embossed Text for Metal Information Plates
3 Things to Expect from a Nameplate Design Project
How Great Product Identification Can Lead to Positive Brand Awareness
Custom Color Considerations for Product Identification
Originally published June 13, 2019, updated March 9, 2021 for clarity and resources.