3 Ways Metal Nameplates Strengthen Your Brand

When product designers start launching a new product, one of their primary goals is how to increase the perceived value of their product to consumers. While a nameplate may seem unimportant, they can be instrumental in helping to elevate the value and price point of the product. A cheaply made nameplate can often position the product as cheap in the consumer’s mind. A metal nameplate can help your product stand out from competitors and reinforce your product’s value. Below are three specific ways metal nameplates help to reinforce your brand:

  1. Metal is Handcrafted: Simply put, metal nameplates are more durable than labels and other nameplate alternatives. Metal nameplates from McLoone are custom made, designed to your specifications – ensuring the highest quality and attention to detail.
  2. Metal is Permanent: Metal nameplates are built to withstand the toughest of conditions and stand the test of time.
  3. Metal can be Custom Designed: Whether it is adding a hint of color for contrast, using a screened texture for dimension, or incorporating a pattern into an area for accent, our custom design options provide flexibility in creating a unique look that enhances nameplate design.

Impressive Nameplates = Strong Brand Strategy

The relationship between you as a brand owner and your customers is built on trust. A nameplate reinforces trust and boosts your brand by clearly communicating the value of your product.


Metal nameplates are more than a sticker that shows your logo. It relays feeling and promotes your brand message. It communicates information, builds credibility, and makes you recognizable. Often, a nameplate is the first thing that catches a consumer’s eye; an attractive nameplate sends a positive message and gives a memorable first impression.

How Can We Help?

Decades of experience in helping product designers and engineers create brand-elevating product identification has taught us a few things. Let us help identify an attractive solution for your nameplate.