Any product that is introduced to the market needs some way of showcasing a logo or company name. There are many options to accomplish this. It can be tempting to go with a transfer or pad printed graphic. While this may satisfy the basic need, does it send the appropriate message and put the right value on your product? The way your brand is displayed on your product says something about your company and the value you place on the product itself.
Consider these reasons to use a nameplate for product identification.
1. Make a Good First Impression
First impression counts and that does not only apply to personal relationships. The way that your brand is displayed on your product says something about who you are as a company.
2. Promote Brand Awareness
Think about the brands that are popular in your market. Would you recognize them without some common logo or graphic? Likely not. A properly placed and designed nameplate can solidify your brand message and make you recognizable in the market.
3. Build Credibility and Trust
Similar to promoting brand awareness, when your product has consistent labeling, it speaks to your attention to detail. This, in turn, speaks to familiarity and lends itself to reinforcing your brand as a strong player.
4. Differentiate in the Market
A nameplate can be the eye-catching element that differentiates your product from others in the market. It is an indication of how valuable (or invaluable) your product is compared to others on the shelf.
5. Elevate your Brand
Just like a nice nameplate helps to set your product apart from others, it can take your brand to the next level. It is your opportunity to draw attention and increase the perceived value for your product. Aluminum is the metal of choice for product designers looking for durable and strong nameplates, badges and ID plates. Polycarbonate is a common option for attractive graphic overlays and panels that require backlit or deadfront areas.
When all is said and done, a great deal of effort goes into product design and the launch into the market. A metal nameplate or plastic overlay can enhance your brand message, help make you stand out in the market and make a good first impression.
How Can We Help?
Over sixty years of experience in helping product designers and engineers create brand-elevating product identification has taught us a few things. Let us help identify an attractive solution for your nameplate.
What is the Right Way to Design a Metal Nameplate?
Is a Nameplate Really Important? Yes - Here's Why
3 Considerations for the Design of Nameplates and Labels
How Great Product Identification Can Lead to Positive Brand Awareness
Originally published Decenber 4, 2018, updated January 12, 2021 for clarity and resources