PRODUCT IDENTIFICATION BLOG

What Are Durable Nameplates?

Posted by Vicky Bowie on Oct 1, 2019
Vicky Bowie
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The word durable has become a common request that is seen on requirements for product identification. What exactly does this word mean? Here is the definition according to Merriam-Webster.com:

Definition of durable
able to exist for a long time without significant deterioration in quality or value
also designed to be durable

Going by this definition, it is clear that this adjective is used to describe an object that is intended to be in existence for awhile. This makes sense that when it comes to a nameplate or label that companies would be interested in branding options that will stay in place, lasting for a long time. Companies trust that nameplate suppliers will take proper steps to make sure this happens - that when they place a nameplate on their product it will stay there to represent their brand for the long haul. This is true no matter what the application. 

Any product that is introduced to the market needs some way of showcasing a logo or company name. There are many options to accomplish this. It can be tempting to go with a transfer or pad printed graphic. While this satisfies the immediate need of branding, can you trust that it will last?

durable nameplates provide long lasting brand awareness

Options for Durable Nameplates

When all is said and done, a great deal of effort goes into product design and the launch into the market. A metal nameplate or plastic overlay can enhance your brand message, help make you stand out in the market and make a good first impression.

Options for brand awareness are wide open - no matter what type of product identification is needed. A high profile badge draws attention to a brand. A metal data plate communicates important information to the product user or consumer. A QR code provides additional product information through a custom designed scan.

A reasonable expectation for any product label is that graphics will remain clear and not fade or rub off. Protective topcoats, second surface printing, and over laminate processes are durable solutions that stand up to indoor and outdoor environments. Custom embossing of graphics and text is an effective way to ensure permanent decoration and communication of key information for products that are exposed to weather and outdoor applications.

How Can We Help?

McLoone offers a diverse selection of material, processes and attachment solutions to effectively communicate the message and value for your brand. Thousands of brands trust us to deliver high quality product identification, ID plates, custom nameplates, labels and graphic overlays. Let's get started on your durable graphic solution.

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Topics: product differentiation, nameplate solutions, nameplate design