Shape is a big deal if you are working on the design for new brand identification. How do you choose which shape to use for your nameplate?
Many logos offer clear indication for the shape that is best used when translated into decals or emblems. Keep it simple and use this to your design advantage. Use the shape of the logo to set the stage for the product identification and make it memorable.
When the shape is not obvious, use the product design to help define what the nameplate or label will look like. Where the emblem is placed can provide the dimensions and narrow down the choices.
Here is a quick walk-through of options for nameplate and label shapes, grouped by categories.
Rectangles, circles, squares and ovals. These common shapes are used for product identification with metal nameplates and plastic labels. Many options exist in our on-site tool library or we can help review for your specific requirements and build a custom tool.
Taking a step outside of the ordinary and common-place with an unique shape can draw attention to your brand and differentiate from your competition.
Nameplate design can be enhanced with combining shapes. A square can fit inside of a circle. Two ovals can be combined into one attractive overlay.
Shapes Matter for Nameplate and Label Design
No matter if your product needs an aluminum nameplate or a polycarbonate overlay, the shape of the branding matters. The options are open and it is not necessary to feel trapped by standards. You can design an emblem to follow common shapes; or step out of the box by using the shape to draw attention, stand out from the crowd and enhance the product design.