Defining Gloss Levels for Nameplates and Labels

Translating the right gloss level to your product identification does not need to be stressful. Typical processing will call for uniform gloss level across the surface of the part. Gloss is a measurement of the amount of light reflected off a surface and can be developed into low, medium and high percentages.

embossed aluminum nameplate with selective gloss top coatIncorporating a contrasting low gloss or matte background with high gloss graphics or accent areas can add an element of interest. This nameplate is a great example with the embossed high gloss graphics and bright aluminum border following the oval shape and how it contrasts with the matte silver background. 

Here are some common things to keep in mind when you are looking to define the right gloss level for your next nameplate or label.

  • Type of nameplate - A nameplate that is designed for high impact with glitz may benefit from an overall high gloss finish. A more subtle design intent will lean towards the matte finish.

  • Application of the nameplate - Consider if your product identification needs to be sensitive to glare or reflection. If this is the case, a matte or soft touch background should be reviewed for your nameplate.

  • Handling of the nameplate - Is the nameplate going to be exposed to finger prints or cleaners? Be sure to communicate this so that the right top coat can be reviewed.

How Can We Help?

No matter if your design calls for an allover or contrasting gloss, we have a team of people ready to work with you so that your nameplate gives the first impression you want.

5 Building Blocks for Metal Nameplate Design eBook by McLoone

Tags: Labels and Overlays, Nameplates, Patterns and Finishes