An industrial dial or gauge is not typically thought of as a component that can or should include corporate branding like logos or taglines. This is a missed opportunity to call attention to your brand strategy! Here are some ways to take these components to another level.
The video below walks you through some examples of metal dials and gauges that are typical for industrial settings. Metal is a material of choice for pressure gauges since it is robust enough to stand up to exposure to the elements, hot or cold temperatures as well as resistant to chemicals. Other materials can be reviewed for your application to allow for backlit or deadfront graphics.
Ways to Dress Up Metal Dials
Take advantage of space for industrial dials to include your company name, logo, website or even the model number of the product that the part is featured on. Including these items only helps to reinforce your presence in the market and is another avenue to draw attention to your brand.
Use color to add some interesting elements or background details. Consider how your corporate color scheme can be included in the design - perhaps the tick marks or numbers can be printed with that color.
Is there a need for variable data like serial numbers or bar codes to be printed? These are options that can be included in your metal dial as well.
How Can We Help?
Metal dials and gauges can easily include design elements like variable data bar codes and QR codes and certainly can be dressed up with the use of color and artwork. Think outside the box and take advantage of industrial equipment to be sure that your brand gets the attention it deserves! McLoone can help find a durable and cost effective solution for all your identification needs.
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