An article summarizing a report on brand strategy makes it clear that product owners and marketers are paying attention to the importance of their brand reach. According to the report compiled by ON24 and NetLine Corp, improving brand awareness is a critical step for increasing market share and unifying your audiences. While most B2B marketers recognize this, an unclear strategy and uncertainty in performance metrics are obstacles in making this happen.
The report further suggests "Building an emotional connection with your clients and prospective customers while helping them address their pain points is the goal of every brand-focused marketer."
Your brand is one of your most valuable assets. The combination of your logo and brand colors sends a message that your company is unique. It reinforces the type of product you are placing on the market. This is true for consumer products that appear on retail shelves as much as industrial products that are found in the field.
Every product in the market needs a way to stand out, make a mark, showcase a company logo and build brand awareness. One of the ways to differentiate is with an impressive nameplate.
Metal nameplates and badges can be dressed up by adding a hint of color for contrast, using a screened texture for dimension or incorporating a pattern into an area for accent. These options provide flexibility in creating a unique look that enhances nameplate design.
A nameplate is used to put your mark on your product. It is the method of telling consumers who you are, what your product is, and what value it brings to their life. A nameplate is more than just a sticker on a product that shows your logo. It relays feeling and promotes a message. It communicates information, builds credibility, makes you recognizable, and indicates the value of your product. Are you sending the right message to the market?
A team of skilled people are ready to review your next product identification project. Let us help elevate your brand! We have some great options to increase the impact of your metal nameplate or plastic label.
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