Building brand awareness is just one of the reasons that companies look for a nameplate solution. How do you know if your nameplate is effective? Here are a few ways to identify whether your current nameplate or label is doing its job.
Brand Awareness
Your brand is one of your most valuable assets. The combination of your logo and brand colors sends a message that your company is unique. It reinforces the type of product you are placing on the market. This is true for consumer products that appear on retail shelves as much as industrial products that are found in the field.
It is important to look at a company's brand in terms of style - color, fonts, imagery, etc. Has it been several years since your product was launched? Is your logo on trend and relevant to your target market? How is your competition doing in this respect? Is your product identification communicating the right message?
Differentiation
Designing effective product identification comes down to relaying a message. Customization options for nameplates and labels are wide open - from the type of material that is used, color call outs, adding dimension with embossed graphics, enhancement with a background finish and even the shape of the part. Does your nameplate help your brand stand out in the market, or are you lost in the sea of options for the consumer?
Reliable Sourcing
From the initial request for information and quotation to receipt of purchase order and expected delivery date, communication with your nameplate supplier is key. A well designed nameplate is only good when it arrives on time and with the required specs (artwork, material, adhesive, etc). A supplier who works with you to understand your needs, order patterns and delivery requirements becomes a trusted partner in your success.
What is a Good Nameplate?
The definition of good is left to you. When all is said and done, do you have a nameplate or label that delivers the message you want to the market? Does it help your brand with the right level of value? Is your current source one that you trust to deliver on time and to your requirements? If you have any doubts, it may be a good time to review your design or your supplier of choice. We can help!
How Can We Help?
Ready for some conversation about your product identification needs and how we can help with an attractive nameplate or label? 65 years of experience doing just that means a wealth of inspiration is available to use. Our Customer Care team is ready to work with you!
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