Google the term product differentiation and the resulting list of helpful tips, strategy and best practices is immense. As a supplier of identification products in the form of nameplates, labels, overlays and the like, this is a subject that is reviewed regularly. Companies and brand owners are looking for economical solutions that are in line with their branding strategy - that help raise awareness of their product in the market.
An article posted on Forbes Agency Council blog last fall speaks to the concept of Brand Authenticity: Why Differentiation is a Game Changer. This article struck a chord with me because it is something that so many projects are striving for - ways that a brand can stand out in the market. The author of the article states that "Brand differentiation may not be obviously connected to the bottom line of a company's balance sheet, but it's crucial to develop a brand that stands out from the crowd." Here are three basic ways that a well-designed and placed nameplate can help with that differentiation to make your brand stand out.
1. Be Original with Your Nameplate Design
It is important to be aware of how your product and brand compare to others in the market. If your product doesn't stand out, it can be looked over - and this turns into product staying on the shelf instead of moving through checkouts. Take a look at how you compare and see if there is opportunity to enhance your presence. Take cues and find ways to make it your own so that your nameplate fits into your market while using your unique design.
2. Be Consistent Across Marketing Channels
Your brand is one of your most valuable assets. The combination of your logo and brand colors sends a message that your company is unique. It reinforces the type of product you are placing on the market. This is true for consumer products that appear on retail shelves as much as industrial products that are found in the field. Consistency in how your brand is communicated across marketing channels is integral to building awareness. The shape of nameplates as well as color combinations should be consistent with anywhere else that your brand is shown.
3. Be Visible on the End Product
The location and placement of a nameplate or overlay on the end product can be effective in promoting your brand. Consider the most effective size for your nameplate as well as the type of environment that it is exposed to. Most metal nameplates are designed to stay in place and be recognizable for the life of the product. Even a basic information plate has room to incorporate your brand information that increases recognition and allows you to stand out.
How Can We Help?
Differentiating your product in the market is a big deal. We can help identify ways to make the most of your labeling needs so that you minimize costs and achieve effective brand awareness with either a functional or decorative nameplate. Let's have a conversation about your next product design and work together!
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