3 Benefits of Metal Furniture Nameplates

When all is said and done, a great deal of effort goes into furniture product design and the launch into the market. A metal nameplate is a cost effective solution that can improve visibility for your brand and lasts for the lifetime of the product. 

An article summarizing how the furniture market is surviving - even thriving - the effects of the pandemic has an interesting stat:

"Despite the pandemic, in-store shopping is still the preferred method for furniture buying, with 67% of respondents having never bought furniture online, according to the Provoke Insights survey, Furniture Purchasing Habits & Moving Behaviors. (June 2020, 600 respondents)." 

A nameplate showcases a company name or brand on a product. It is your opportunity to make an impact and get noticed. Great product branding draws attention and increases product sales. 

Benefits of Metal Furniture Nameplates

Eye-catching and cost-efficient, metal nameplates and badges can be used for both indoor and outdoor furniture applications including retail furniture displays, office storage solutions like file cabinets, residential furniture like cabinets or chairs, as well as deck furniture like tables or planters. 

1. Cost effective solution: A metal nameplate is a cost effective way to get your brand onto furniture in lieu of a paper sticker or cheap decal. It often is the first thing that is noticed and can be the eye-catching element that differentiates your product from others in the market. 
2. Increase visibility for your brand: It takes 5-7 interactions before a consumer will remember a brand. This means that your nameplate needs to easily be identified with your brand. Consistency in the look and shape of your nameplate on your furniture reinforces your presence and builds brand awareness. 
3. Durability and longevity: An attractive nameplate on a piece of furniture that grabs attention can be a trigger for buyers. The product showing a durable nameplate that is still in place years after the purchase speaks to the longevity of a brand. 

How Can We Help?

We are here to assist in options for great looking nameplates and badges that will elevate your furniture market presence. To get started send us your artwork with quantity requirements. 

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