A good relationship takes time to build, both personally and professionally. There needs to be a foundation of trust, integrity, and both sides need to feel valued. The same is true with customer-business relationships.
Consider this statement published on Business News Daily: "Consumers are expecting and demanding more from brands today. If they do not see the value in an item, they will not pay a premium price for it." The same article speaks about the relationship between customer and brands in the marketplace. "Customers develop relationships with brands and think of them as partners. Brands become more human to customers and obtain meaning and value."
This hit home for me. While the article is from early 2020, I think this is so relevant as companies bounce back from shutdowns, supply chain interruptions, and more challenges due to the pandemic. Trusted and valued relationships are even more important. Does your nameplate boost your relationships with your customers? Think this is not possible? Here's three ways that show it absolutely is possible.
1. Nameplates Build Brand Awareness
Your brand is one of your most valuable assets. The combination of your logo and brand colors sends a message that your company is unique. It reinforces the type of product you are placing on the market. This is true for consumer products that appear on retail shelves as much as industrial products that are found in the field.
2. Nameplates Make a Good First Impression
A nameplate is more than just a sticker on a product that shows your logo. It relays feeling and promotes a message. It communicates information, builds credibility, makes you recognizable, and indicates the value of your product. Many times it is the first thing that catches the eye of consumers. McLoone works with you to create an attractive nameplate that sends a good message and makes a memorable impression.
3. Nameplates Build Credibility and Trust
Similar to promoting brand awareness, when your product has consistent labeling, it speaks to your attention to detail. This, in turn, speaks to familiarity and lends itself to reinforcing your brand as a strong player. Familiarity leads to trust. Trust leads to loyalty.
When all is said and done the relationship between you as a brand owner and your customer is built on foundations. A nameplate boosts your brand by clearly communicating the value of your product. Consistency of your image from online, to print, to product floor reinforces your position.
How Can We Help?
Ready for some conversation about your product identification needs and how we can help with an attractive nameplate? Over 65 years of building our own relationships with brand owners across the globe and in a variety of industries means a wealth of inspiration is available to use. Our Customer Care team is ready to work with you!
How Great Product Identification Can Lead to Positive Brand Awareness
What is a Good Nameplate?
5 Reasons you Need a Nameplate for Product Identification
Creative Tips for Effective Product Identification
Originally posted June 2, 2020 and updated April 8, 2021 with relevant links and resources.