A standout nameplate can mean the difference between a customer selecting one product over a competitor. With this in mind, it’s crucial for a nameplate design to draw attention, please the eye, and leave a positive impression.
How can a nameplate be designed in a way that attracts customers and boosts sales? To meet this goal, patterns and finishes are one option.
Distinct patterns and finishes can be used in a nameplate design to elevate the perceived value of a product. A combination of standard and custom pattern printing capabilities allows manufacturers of premium products to create a nameplate that pops.
Patterns can be applied to any part of a nameplate to create a distinct contrast between design elements, or an understated touch that ties the design together.
Patterns can be applied to a variety of substrates, including both plastics and metals. Whether a plastic label or metal nameplate is better suited for a project, patterns can be incorporated in either case.
Patterns are screen printed directly onto the substrate, ensuring excellent adhesion and longevity for patterned nameplates in any application.
To achieve varying levels of dimension in our screen printed patterns, both opaque and transparent inks can be used. Faux finishes such as carbon fiber and patina are a couple of examples where this can be seen.
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Carbon fiber finish integrated into a nameplate design |
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Patina finish adding depth and character to a metal nameplate |
Patterns can incorporate glossy and matte finishes into the design. High and low gloss elements can be placed next to each other to create a captivating contrast.
For example, this nameplate features a strong color contrast between bright red and black further enhanced with pattern.
Every facet of a pattern can be customized to create a design that is bold and striking or subtle and understated.
There are many standard and technical patterns available to be used as-is, or as a springboard to create a unique custom pattern.
This nameplate features a technical raised dot pattern.
Features of existing patterns can be customized to customer preferences. These patterns can be sized up or down, produced in any color, and adjusted to meet the unique needs of many applications.
Existing finishes can be closely matched through a combination of creativity and manufacturing processes.
Precise manufacturing capabilities allow OEMs to use patterns to reinforce branding.
Patterns aren’t just for brand new designs. Background patterns can be applied to existing designs for badges, nameplates, labels, and more. If there are multiple variations or trim levels of a product within the same line, unique background patterns may be a good way to help customers quickly differentiate between them.
Properly utilizing patterns and finishes in nameplate design can be made easy with the right expertise. Contact McLoone for any of your nameplate needs.