Any nameplate or label that goes through our production needs to be cut out from its material. The most common solution for this is a steel rule die. It helps to have an understanding of die cutting so that you are aware of where it can and cannot be used in respect to product labels. This post provides basic information to explain the die cutting process, considerations, and examples of where die cutting is used.
Die cutting is a fabrication or tooling process which cuts thin metal or plastic material into specific shapes. The resulting nameplate or label is cut to precise dimensions, dictated by the blueprint or artwork design. Any nameplate or label that is manufactured at McLoone starts out decorated on a flat sheet of metal or plastic material.
Steel rule dies are the most common type of tooling for nameplates. A die is made by bending ribbons of steel into a specific shape. The steel is set into a wooden base so that the sharp side is exposed. This creates the cutting surface, similar to how a cookie cutter has a sharp and dull side. The die is set into a clamshell press with appropriate pressure or tonnage in order to cut the parts.
Die cut nameplates are produced to match your specific design. Common shapes like rectangles and circles are possible. Unique shapes and cutouts to allow for buttons, screws, and knobs are also available.
Die cutting allows for consistent and accurate production of materials for use in a variety of applications including:
With a full-service tool and die capability and a library of thousands of dies, McLoone builds and maintains steel-rule and pierce dies in-house at less cost than is typically available in the market. We can help identify a cost effective and durable solution to fit your product identification needs.
Embossed Metal Nameplates Explained
Tooling Options for Nameplates and Labels
Embossed Buttons on Polycarbonate Graphic Overlays
3 Things to Expect from a Nameplate Design Project
Metal Nameplates that Stand Out with Embossing | eBook
Heavy Duty Plastic Labels with Dimension through Embossing eBook - Design Resource