PRODUCT IDENTIFICATION BLOG

Can a Brand Expire?

Posted by Vicky Bowie on Sep 3, 2019
Vicky Bowie
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Just like it is important to do regular evaluation of processes, inventory and equipment for necessary upgrades, it is equally as important to take a look at how your branding is doing. This can be something that is easy to put off because a logo is generally designed to stand the test of time - or at least as long as you expect your product to be in the market. Is it time for an update? 

A recent article published in Industry Today discusses this very topic and suggests an update to the look of a company or product's branding can help cement your place in the market. "Successful manufacturers understand that the company's branding shapes its image." 

regular review of brand elements like logo color and font can promote brand awareness

Your brand is one of your most valuable assets. The combination of your logo and brand colors sends a message that your company is unique. It reinforces the type of product you are placing on the market. This is true for consumer products that appear on retail shelves as much as industrial products that are found in the field. 

It is important to look at a company's brand in terms of style - color, fonts, imagery, etc. Has it been several years since your product was launched? Perhaps it is a good time to review for a change. Is your logo on trend and relevant to your target market? How is your competition doing in this respect? Is your product identification communicating the right message?

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Topics: Brand Building and Awareness, product differentiation, nameplate solutions, nameplate design