Capturing the attention of your customers with an attractive nameplate means taking several things into consideration. Of course you'll want to showcase your brand and logo in the colors and style of your corporate scheme. One consideration for nameplates that often seems simple, but takes thought is its shape.
Our subconscious mind responds in distinct ways to different shapes. When it comes to
designing your nameplate, shape can be used to support your brand and all it represents.
Circles, ovals, squares, rectangles and irregular shapes all imply different meanings. Here are four basic considerations to help pick your nameplate's shape.
Shapes by Industry
Some shapes work intuitively within an industry. For instance, conservative industries where trust is key are more likely to use rectangles and squares. Circular nameplates are timeless and a good choice to signify stability and endurance.
Product Shape
The shape of the product and where the nameplate will be applied also play a role in choosing an effective shape for nameplates. Organic product shapes and curves will be disrupted by branding with sharp edges. Square and rectangle shaped products can benefit from similar shaped nameplates.
Shapes by Emotion
There is something to be said for playing into the psychology of how fonts, shapes, and colors affect how a logo can influence purchasing decisions. Like color, shapes have emotional connotations and can be used to communicate your brand and values through your product branding.
Logo and Graphic Shape
Logo design is a driving force in choosing the shape for your nameplate. Stamping or blanking your nameplate so the outer periphery of the nameplate follows the outline of your logo creates a nameplate where the focus is the logo.
Shapes Matter for Nameplate and Label Design
Choosing the right shape for your nameplate means taking into consideration what you want your customers to take away. Just as colors and fonts make your brand stand out to customers, the shape you pick can too.
How Can We Help?
One of the great things about working with companies across the globe is having exposure to a huge variety of designs. Shapes are not meant to be restrictive. The options are wide open so you can choose standard shapes, or step out of the box for a truly unique design. Our Customer Care team is ready to help bring your vision to life.
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