One of the elements for effective label and graphic overlay design is communicating the right message to the market. Is it important for your branding to highlight your company logo on an attractive label? Or is it more important to communicate operating and safety information to the product user?
Regardless of the intention for your label or overlay, the ability to customize the design is appreciated by many companies that trust their brands with us. Let's walk through some of the options to make a truly unique part that effectively communicates your message.
Defining the right substrate for graphic overlays or labels takes an understanding of its end use environment and application. These products typically feature material made from plastic. A variety of polycarbonate, polyester and vinyls are stocked that result in economical and durable solutions. Options for thickness, adhesives and protective coatings is available for long-lasting, quality parts that will enhance your brand strategy. Learn more about materials for labels and overlays on our product page.
When you are working through the design phase of product development, one of the decisions needed is to specify the colors for branding. Translating those colors onto your product identification is critical to carry your brand over onto the label or overlay. Options include opaque, transparent, gradient and metallic colors. Graphics on polycarbonate overlays can be backlit or deadfront, further customizing to communicate alerts.
Embossing buttons on a graphic overlay results in a visual and tactile element that clearly communicates functionality with the product user. In addition to embossing the material, selective texture or gloss can further distinguish the button. Embossed overlays or keypads can be found on common products including household appliances, consumer electronics, and medical equipment.
Incorporating a background finish into your product identification can enhance brand awareness, increase perceived value of your product and make a lasting impact in the market. Precise technical patterns, woven carbon fiber structures and faux finishes can be integrated labels and overlays as background decoration or in selective areas to draw attention.
When all is said and done, designing effective product identification comes down to relaying a message. Customization options for labels are wide open - from the type of material that is used, color call outs, adding dimension with embossing, enhancement with a background finish, doming, and even the shape of the part. You control the look. It can simply communicate information for proper and safe handling, suggest operator functions, or it can effectively promote your brand in the market.
Creating custom solutions for product identification has been our focus for over 65 years. Brands from every industry have trusted us to produce quality labels and graphic overlays that effectively speak their message. We're here to work with you every step of the way.
Gradient Colors add Interest to Nameplates and Labels
Where and When it Makes Sense to Use Doming for Labels
3 Things to Expect from a Nameplate Design Project