It is important to be aware of how your product and brand compare to others in the market. If your product doesn't stand out, it can be looked over - and this turns into product staying on the shelf instead of moving through checkouts. This is where physical branding comes into play, and why it is so important to sync with digital and print branding.
Let's take a look at some ways you can use nameplates to boost your brand awareness strategy.
- Showcase the appropriate value for your brand with nameplates. Consider how you want your product to be seen in the market. Is it an average, every day item that fits in with typical price points and standard features? If so, a basic nameplate with standard information and printing will suffice. On the other hand, if your product is meant to stand out or be seen as a premium item, the branding and nameplate will want to reflect that intent. The right placement and look of a nameplate can increase perceived value for the product. This can turn into your ability to have a higher price point.
- Be consistent with your brand. Consistency in how your brand is displayed across digital, print, and physical marketing channels is key to building and maintaining awareness. Part of this is being recognizable with the same colors and logo shapes anywhere your brand is shown. According to a Forbes study, consistent brand presentation across all channels increases revenue by up to 23%. Wow! Once you have a design, translating that onto nameplates is as easy as submitting your artwork with correct size and shape. We'll take it from there.
- Tap into the subconscious areas of your customer psyche. Staying in front of your customers and standing out from the competition is a typical objective for brand awareness strategies. 90% of purchases are influenced by visual factors like color - without the customer even realizing it. Incorporating color into your metal nameplate allows you opportunity to add interest to what otherwise might be an average looking part. A spot of color can draw attention to a logo or specific line of text. It can be a defining element that sets your product apart. This can be what makes someone stop and look at your product versus the next one of the shelf or in the aisle.
How Can We Help?
Creating nameplates that help build your brand in the market is a big deal. We can help identify cost effective solutions that make an impact and draw the right attention to your brand. Let's have a conversation about your next product design and work together!
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