Make a Lasting Impression with Metal Nameplates

Metal nameplates and badges are an extremely effective and economical way to promote your brand. Done right, they grab the attention of potential customers and make a great first impression.

A nameplate is more than just a sticker on a product that shows your logo. It relays feeling and promotes a message. It communicates information, builds credibility, makes you recognizable, and indicates the value of your product. Many times it is the first thing that catches the eye of consumers. An attractive nameplate sends a good message and gives a memorable impression.

Some interesting statistics regarding consumer behavior and interaction with brands:

90% of purchases are influenced by visual factors like color. Incorporating color into your metal nameplate allows you opportunity to add interest to what otherwise might be an average looking part. A spot of color can draw attention to a logo or specific line of text. It can be a defining element that sets your product apart.

It takes 5-7 interactions before a consumer will remember a brand. This means that your nameplate needs to easily be identified with your brand. It should clearly reflect your product’s value. A properly placed and designed nameplate can solidify your brand message and make you recognizable in the market.

Consistent branding across all channels increases revenue by 23%. Similar to promoting brand awareness, when your product has consistent labeling, it speaks to your attention to detail. This, in turn, speaks to familiarity and lends itself to reinforcing your brand as a strong player. 

Eye-catching and cost-efficient, metal nameplates and badges can be used for both indoor and outdoor applications including deck furniture, automotive aftermarket and accessories, fencing and decking, and industrial equipment. Great product branding draws attention and
increases product sales. Let us help you design and create an impactful nameplate that draws the eye of the consumer and increases sales.

How Can We Help?

For over 65 years McLoone has been a reliable supply chain partner for brand owners and commercial printers. We understand the importance of making a good first impression and how quality parts keep that going as relationships grow. Are you looking for ways to boost your product branding in the market? We're here to help make that happen.

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