Many people make resolutions for self-improvement or try to start new habits at the start of each new year; going to the gym, eating healthier, reconnecting with old friends, etc. But something we might not think about as we turn the page on our calendars, is to use that opportunity to give our business a fresh start. One impactful way a company can signal change or innovation, is redesigning or investing in metal nameplates for your products. So, let’s talk about why the beginning of the year is an opportune time to revamp your product branding and set the tone for success for the upcoming year!
Considering if a Nameplate is right for you? Read this!
Not sure if you even know what a nameplate is? Click Here!
Take Stock of Your Growth
The unavoidable instinct with each new year is to reflect – reflect on your achievements, product evolution, and maybe some shortcomings. If your product has gone through an improvement process or the company itself has shifted gears, communicate these positive changes to your customers with an attractive, new nameplate!
Keep up with the Trends
Everything has trends; platform shoes, shoulder pads, and corduroy for example. Design trends in business and marketing are constantly evolving and it’s important to stay up to date with them as a company. Your product will naturally end up on the back of the shelf if you don’t stay current and relevant. A technical pattern, a bright color or a unique shape will capture the eyes of existing and potential customers.
Read more about Patterns and Finishes here.
A Nameplate is the First Point of Contact
A well-designed, attractive nameplate, badge or decal can enhance the overall perception of your brand. It can convey your company’s commitment to quality, professionalism, and attention to detail. All of which can positively impact how your customers feel about your product, and your company.
Find out what goes into a successful nameplate design
New Year, New Marketing Initiatives
Use this time to reinvigorate your products and break through to the front of those cluttered shelves! Set a positive tone for the year ahead and redesign or create your nameplate with us. Reach out and we’ll send you free samples or get started on some free concept drawings!
