Sometimes the most creative part of designing a fence ends up taking you in circles. No matter if you are the contractor installing a fence to section off a construction zone, or you make the fencing it is important to get your name on display. The recognition brings awareness of your presence in the market. An attractive sign or nameplate attached to the fence may be the source of your next customer.
Here are some helpful tips and considerations to keep in mind as you design a nameplate that is in line with your brand awareness goals.
Size and Shape for Fence Signage or Decals
No matter if you are looking for a permanent metal sign or a durable vinyl decal to showcase your company on your fence, the size and shape of the branding matters.
You can design an eye-catching sign using standard shapes. An in-house library stocked with common sizes is available. Options to step out of the box with a unique shape to draw attention also exist. Size is just as flexible. Keep in mind what you need to display for graphics and text to make sure these are legible and clear.
Logo Placement for Fence Nameplates and Tags
Take into consideration how bold your company or information needs to be on the fence as well as where it will be featured. Is there a recessed area that the nameplate will fit into? Will it be flat or curved to fit the fence pole? Or will it stand proud on its own? The way the text and graphics are placed onto a nameplate comes into play with its shape and size.
Similar to print or digital advertising, the space around the graphic and text matters for fence nameplate design. This white space helps to set the stage and give a platform to build for your brand to stand out. Be sure to allow adequate space to clearly promote your company and communicate with your customers.
Don't Be Afraid of Color
Translate your message into noticeable outdoor signage. Color and contrast expresses confidence and creates a bold, memorable, and readable sign. There are many options and varieties of color and finish combinations for metal signs and nameplates.
Incorporating color into your fence nameplate allows you opportunity to add interest to what otherwise might be an average looking part. A spot of color can draw attention to a company logo or specific line of text. This can help make your fence recognizable as part of your brand.
Enhancement Options for Metal Nameplates
A nameplate that grabs attention and stands out in the market can be a trigger for your next customers. The product showing a durable nameplate that is still in place years after the fence has been installed speaks to its longevity. Some options available to take a nice looking nameplate up a notch:
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Embossed Graphics or Text - Embossing metal nameplates is a great way to add dimension and focus to the brand. Fence signs or nameplates with embossed graphics stand up to outdoor exposure to weather and dust.
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Incorporate a Pattern or Background Finish - Patterns and finishes add interest to product branding. Options include technical metal finishes, attractive faux finishes as well as attention grabbing surface decoration with contrasting gloss levels or metallic inks.
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Use a Border for Impact - Embossed borders on metal nameplates create visual and tactile dimension. Borders can be found on nameplates and labels features on products in any industry.
How Can We Help?
We are here to assist in options for great looking nameplates or decals that meet your goals and grab attention where needed. Concept drawings, color chips or pre-production prototypes may be provided to help review and make a decision. These options should be discussed with your Customer Care Representative and may require some investment.
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