Building a recognizable brand can seem like a daunting task. How does your brand stand out from the competition? Will customers take a second look at your product versus the one on the shelf below or standing in the next aisle of the store? A well designed and attractive nameplate can elevate your brand and draw attention to the product.
Design, marketing and engineering professionals see product identification as part of the corporate brand message strategy and aren't always sure how to integrate that with a nameplate or label.
Brand Awareness = Valuable Asset
Your brand is one of your most valuable assets. The combination of your logo and brand colors sends a message that your company is unique. It reinforces the type of product you are placing on the market. This is true for consumer products that appear on retail shelves as much as industrial products that are found in the field.
A nameplate is more than just a sticker on a product that shows your logo. It communicates information, builds credibility, makes you recognizable, and indicates the value of your product. Many times it is the first thing that catches the eye of consumers. An attractive nameplate sends a good message and gives a memorable impression.
Product Differentiation with Impressive Nameplates
Every product in the market needs a way to stand out, make a mark, showcase a company logo and build brand awareness. One of the ways to differentiate is with an impressive nameplate.
Metal nameplates and badges can be dressed up by adding a hint of color for contrast, using a screened texture for dimension or incorporating a pattern into an area for accent. These options provide flexibility in creating a unique look that enhances nameplate design.
A nameplate is used to put your mark on your product. It is the method of telling consumers who you are, what your product is, and what value it brings to their life. Is your product identification relaying the right message about your brand?
How Can We Help?
A team of skilled people are ready to review your next product identification project and create an attractive nameplate that builds recognition and affinity for your brand.
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