Vicky Bowie

Vicky Bowie

As a Marketing Content Specialist at McLoone, I’m responsible for developing interesting and engaging articles, case studies and reference material that helps anyone in need of designing or procuring durable product identification. I bring over twenty years of experience to my role. Much of that time includes experience working with designers, engineers, program managers and buyers in every phase of product launch, working with them to identify and achieve successful product identification with appropriate branding. Outside of McLoone, I am a wife and a mother of an active teenage boy, young adult girl, sassy elder cat and spunky black lab-mix pup. In my spare time I like to cook and sing.

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Recent Posts

Is a Nameplate Really Important? Yes! And Here's Why

by Vicky Bowie on Oct 17, 2019

There are steps to product design and bringing a product to market that are followed with each project. You've done the work to spec out materials...

What is a Good Nameplate?

by Vicky Bowie on Oct 15, 2019

Building brand awareness is just one of the reasons that companies look for a nameplate solution. How do you know if your nameplate is effective?...

3 Things to Do Before Purchasing Nameplates or Labels

by Vicky Bowie on Oct 10, 2019

Placing and order for a nameplate is not something that needs to be a source of frustration. No matter if you are a senior buyer at a large...

Customization Options for Nameplates and Labels

by Vicky Bowie on Oct 8, 2019

One of the elements for nameplate design is communicating the right message to the market. Is it important for your branding to highlight your...

Can Safety Labels be Customized? Yes!

by Vicky Bowie on Oct 3, 2019

Safety labels are a key part of the information for use provided by equipment manufacturers to users and are often the only information that many...

What Are Durable Nameplates?

by Vicky Bowie on Oct 1, 2019

The word durable has become a common request that is seen on requirements for product identification. What exactly does this word mean? Here is...

Customized Durable Safety Labels eBook

by Vicky Bowie on Sep 26, 2019

Are you delivering the message you need for your product labels? Safety labels are a key part of the information for use provided by equipment...

How Custom Shapes Enhance Nameplate Design

by Vicky Bowie on Sep 24, 2019

When it comes to showcasing your name on your product, the shape of a nameplate is a big deal. Drawing attention to your logo is typically the...

Blind Embossed Aluminum Nameplates and Industrial Tags

by Vicky Bowie on Sep 19, 2019

Embossing is a durable solution for permanent identification on a product. It also adds elegance to a design. When metal is simply embossed (blind...

Custom Reflective Labels for Durable Product Identification

by Vicky Bowie on Sep 17, 2019

Deciding on the type of material that is right for labels and decals can be tricky. One type of application that requires special attention is a...