Vicky Bowie

Vicky Bowie

As a Marketing Content Specialist at McLoone, I’m responsible for developing interesting and engaging articles, case studies and reference material that helps anyone in need of designing or procuring durable product identification. I bring over twenty years of experience to my role. Much of that time includes experience working with designers, engineers, program managers and buyers in every phase of product launch, working with them to identify and achieve successful product identification with appropriate branding. Outside of McLoone, I am a wife and a mother of an active teenage boy, young adult girl, sassy elder cat and spunky black lab-mix pup. In my spare time I like to cook and sing.

Recent Posts

End of the Year Purchasing Review Have Your Stressed? Relax!

2020 has been a year like no other. The pandemic has hit every sector of every country of the world. Companies and workers have had to adapt to...

Topics: Labels and Overlays, Nameplates, ID Plates

5 Things You Have Control Over to Ensure Quality Parts

The intention for each order received is to produce nameplates and labels that are to print and without defect. There are quality checks along...

Topics: Quality, Labels and Overlays, Nameplates, ID Plates

Is it Worth it to Emboss Nameplates and Labels?

When designing product identification and overlays, conversation on adding impact or drawing attention to a logo can come into play. Embossing is...

Topics: Embossing, Labels and Overlays, Nameplates

Unique Decorated Metal Covers Elevate a Brand

Luxury items and premium products expect packaging and first impressions to match the level of prestige that is often marked with a higher price...

Topics: Promotional Products, Patterns and Finishes

What are Weatherable Metal Nameplates?

Being outside, enjoying sunshine and warmth is something that typically brings a smile. Designing and finding a nameplate that stands up to being...

Topics: Nameplates

How Patterns Help Nameplate Design

Finding unique ways to dress up and make a nameplate interesting is part of the fun of working with product and brand owners. Conversations for...

Topics: Nameplates, Patterns and Finishes

Build Brand Affinity with Impressive Nameplates

As 2020 starts to wind down and brand owners are figuring out how to engage with the market, one thing is evident - people have shifted how they...

Topics: Labels and Overlays, Nameplates

Is Your Nameplate Helping Your Brand Strategy?

An article summarizing a report on brand strategy makes it clear that product owners and marketers are paying attention to the importance of their...

Topics: Nameplates

5 Resources to Help with Nameplate Design

Sometimes there is no issue with deciding on the elements of a product nameplate - all the pieces fall in place and voila, an effective nameplate...

Topics: Labels and Overlays, Nameplates

Why it Makes Sense to Use Adhesive for Nameplate Attachment

A nameplate or label is just one part of communicating to the market. It speaks to the value and price point of a product. A nameplate is often...

Topics: Adhesive