Vicky Bowie

Vicky Bowie

As a Marketing Content Specialist at McLoone, I’m responsible for developing interesting and engaging articles, case studies and reference material that helps anyone in need of designing or procuring durable product identification. I bring over twenty years of experience to my role. Much of that time includes experience working with designers, engineers, program managers and buyers in every phase of product launch, working with them to identify and achieve successful product identification with appropriate branding. Outside of McLoone, I am a wife and a mother of an active teenage boy, young adult girl, sassy elder cat and spunky black lab-mix pup. In my spare time I like to cook and sing.

Recent Posts

3 Reasons Metal Warning Plates are a Better Choice

by Vicky Bowie on Sep 24, 2020

Warning and caution labels are often considered catalog or stock items. There is no shortage of quick-run and cheap stickers that appear to...

3 Benefits of Working with a US Based Supplier

by Vicky Bowie on Sep 22, 2020

In today's world of global business, it has become natural to receive requests from literally anywhere for products. As more and more companies...

Metal Panel Overlay and Trim Design Guide

by Vicky Bowie on Sep 17, 2020

Metal panels, overlays, and trim can be found on equipment andmachines across all industries and products in both indoor and outdoorapplications....

Quality Concerns with Your Offshore Supplier? You are Not Alone

by Vicky Bowie on Sep 15, 2020

As third quarter starts to wind down in 2020, there continues to be interest and discussions happening on the subject of reshoring manufacturing,...

6 Tips to Simplify Graphic Overlay Design

by Vicky Bowie on Sep 10, 2020

Graphic overlays are functional components that act as interface for touchscreens or stand alone product branding for electronic devices,...

Need a Nameplate for Outdoor Products? Here's What to Look For

by Vicky Bowie on Sep 8, 2020

Nameplates and labels that will be placed on products used outdoors require special attention. A basic paper label or simple rub-on decal is not...

5 Tips to Prepare for Your Nameplate Project

by Vicky Bowie on Sep 3, 2020

Maybe you have a new product to introduce to the market and need a nameplate for it. Or perhaps you are looking for an alternative supplier for an...

Fence Signage and Nameplates Made Easy

by Vicky Bowie on Sep 1, 2020

Fence signs can be compared to ID plates found on equipment. Both have an objective centered on communication. ID plates focus on critical...

Is Your Brand Having a Midlife Crisis? Maybe Now is a Good Time.

by Vicky Bowie on Aug 27, 2020

Building a brand takes effort and perseverance. Much of the effort revolves around one thing - the value proposition for the brand. This is quite...

6 Tips to Simplify ID Plates

by Vicky Bowie on Aug 25, 2020

Industrial equipment data plates are designed to serve a purpose - communication. Whether it is asset tracking, safe operating instructions, or...