Vicky Bowie

Vicky Bowie

As a Marketing Content Specialist at McLoone, I’m responsible for developing interesting and engaging articles, case studies and reference material that helps anyone in need of designing or procuring durable product identification. I bring over twenty years of experience to my role. Much of that time includes experience working with designers, engineers, program managers and buyers in every phase of product launch, working with them to identify and achieve successful product identification with appropriate branding. Outside of McLoone, I am a wife and a mother of an active teenage boy, young adult girl, sassy elder cat and spunky black lab-mix pup. In my spare time I like to cook and sing.

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Recent Posts

Button Options for Plastic Labels and Overlays

by Vicky Bowie on Aug 22, 2019

Equipment overlays made from plastic material like polycarbonate or polyester are commonly designed to include functional elements like buttons....

Lighted Graphic Options for Polycarbonate Gauges and Overlays

by Vicky Bowie on Aug 20, 2019

One of the benefits of using polycarbonate for product identification is the opportunity to have lighted graphics as part of the design element....

Durable Domed Label Enhances Fall Protection Harness Branding

by Vicky Bowie on Aug 15, 2019

Labels showing a brand can be found on every product. Sometimes you don't even realize the importance of that label.

Custom Shape for Industrial Metal Pump Badges Increase Brand Awareness

by Vicky Bowie on Aug 13, 2019

Industrial products like water pumps and filtration systems are necessary for clean air and water in most buildings today. These types of products...

High Heat Exposed Embossed Aluminum Badge

by Vicky Bowie on Aug 8, 2019

Exposure to environments with high heat and exterior applications is a common scenario for metal badges. The ideal nameplate solution for this...

Tooling Options for Nameplates and Labels from McLoone

by Vicky Bowie on Aug 6, 2019

There are many elements that product designers need to keep in mind when it comes to the branding, caution or operating information that is on the...

Heavy Duty Plastic Labels with Dimension through Embossing eBook

by Vicky Bowie on Aug 1, 2019

There is more to plastic label design than meets the eye. A lot more. Although we often start designing product identification from a visual...

Where and When it Makes Sense to Use Doming for Impressive Labels

by Vicky Bowie on Jul 30, 2019

When is it right to use a domed process on a label? This is a question that can come up for any product identification need. The answer is very...

Nameplate Design Resources at Your Fingertips

by Vicky Bowie on Jul 25, 2019

Product design naturally involves branding. Branding goes hand in hand with nameplates and labels. Sometimes it is difficult to navigate all the...

Positionable Decals for Effective Product Identification

by Vicky Bowie on Jul 23, 2019

One aspect of assembling a label to the product that can be challenging is making sure that it is straight. This becomes an even greater concern...