3 Ways to Dress Up Metal Nameplates to Increase Brand Awareness

by Vicky Bowie on May 16, 2019

When it comes to metal nameplates it can be easy to stand by basic artwork and design. You may be surprised how incorporating some artistic...

Contrasting Gloss Elevates the Perceived Value for Metal Nameplate

by Vicky Bowie on Apr 25, 2019

A popular trend in nameplate design is to create tone on tone looks with contrasts between background decoration and text or logos. Many times...

7 Ways to Increase Product Branding Impact eBook | Product Differentiation Through Finish Options

by Vicky Bowie on Feb 28, 2019

Your brand is one of the most valuable items your company has. The combination of your logo and brand colors sends a message that your company is...

Metallic Finish Options for Aluminum Surfaces

by Vicky Bowie on Feb 21, 2019

Looking for a way to dress up a metal nameplate or decorative trim? Metallic inks are an attractive option in creating cost effective product...

Background Finish Adds Interest with Color and Texture for POP Labels

by Vicky Bowie on Feb 14, 2019

Promotional and point of purchase (POP) labels are designed to attract attention - not unlike consumer product designers looking to differentiate...

Worn Metal Look Translated to Background Decoration for Product Identification

by Vicky Bowie on Jan 24, 2019

One of the things about working with OEMs looking for innovative ways to promote their brand and get cool looking nameplates and labels is where...

Subtle Surface Decoration with Textures on Aluminum

by Vicky Bowie on Dec 18, 2018

One of the elements of product design to consider is the user experience. This plays over into how your branding is placed onto the product. There...

Sporty Carbon Fiber Finishes on Metal

by Vicky Bowie on Nov 15, 2018

Carbon fiber is a popular theme for products that are intended to reflect high performance and strength. The woven features of authentic carbon...

Technical Finishes on Metal Surfaces Enhance Product Design

by Vicky Bowie on Nov 6, 2018

Technical finishes translate familiar geometric structures into repeatable patterns on aluminum surfaces. High contrast or tone on tone looks work...

Background Pattern Adds Flair to Industrial Metal Nameplate

by Vicky Bowie on Oct 30, 2018

Check out this industrial nameplate! What a great example of integrating a technical pattern into the background. The high gloss black on black...