Sometimes the most creative part of branding a product ends up taking you in circles. Here are some helpful tips and considerations to keep in mind as you design a label that is in line with your branding goals.
No matter if your product needs a rugged metal badge or a basic plastic label, the size and shape of the branding matters. The options are open and it is not necessary to feel trapped by standards. You can design an emblem to follow common shapes; or step out of the box by using the shape to draw attention, stand out from the crowd and enhance the product design. Size is just as flexible. Keep in mind what you need to display for graphics and text to make sure these are legible and clear.
Take into consideration how bold your brand needs to be on the product as well as where it will be featured. Is there a recessed area that the nameplate will fit into? Or will it stand proud on its own? The way the text and graphics are placed onto a nameplate comes into play with its shape and size.
Similar to print or digital advertising, the space around the graphic and text matters for label and overlay design. This white space helps to set the stage and give a platform to build for your brand to stand out. Be sure to allow adequate space to clearly promote your brand.
Color should not be an area of concern for your product identification. Some are regulated by legislation or industry standards. An example of this is "safety orange" found on warning labels. The wrong color can mean improper operating of machinery or handling of material.
Color can also be used to give an indication of luxury or prestige. It can invoke an emotional response and impulse to pick your product instead of the next on the shelf. Incorporating color into your product label or graphic overlay adds interest to what otherwise might be an average looking part. A spot of color can draw attention to a logo or specific line of text. It can be a defining element that sets your product apart.
An attractive label that grabs attention and stands out in the market can be a trigger for buyers in a retail setting. A product with a label that is still in place years after the purchase speaks to the longevity of a brand. Important safety or operating information need to be present even in the most harsh environments and exposure to the elements. Some options available to take a nice looking label up a notch:
Embossed Buttons - Embossed buttons are intuitive indicators for customers and product users. The raised or bordered button can be both attractive and functional.
Domed Labels - Custom domed labels are a simple and cost effective solution for your product identification, making your company logo or product name pop.
Incorporate a Pattern or Background Finish - Patterns and finishes add interest to product branding. Options include technical metal finishes, attractive faux finishes as well as attention grabbing surface decoration with contrasting gloss levels or metallic inks.
Use a Border for Impact - Embossed borders on keypads create visual and tactile dimension. A printed border on a label can be a decorative element or used to separate specific areas such as serial numbers. Borders can be found on nameplates and labels featured on products in any industry.
We are here to assist in options for great looking nameplates and labels that meet your branding goals. Share your ideas and objectives with us and we will work with you to identify a cost effective and attractive label that builds awareness for your brand.
Where and When Embossing on Plastic Makes Sense
3 Things to Expect from a Nameplate Design Project
How Great Product Identification Can Lead to Positive Brand Awareness
Color Influences for Brand Recognition